REQUEST FOR PROPOSAL (RFP)

MANAGEMENT OF A SAMSUNG FIELD MARKETING TEAM-ETHIOPIA

SUMMARY AND BACKGROUND

Samsung Electronics East Africa Ltd (SEEA) is currently accepting proposals from suitable Agencies to recruit, manage and develop a team of Field Marketing Representatives (FMT) who will be fully employed by the Agency.
The purpose of this Request for Proposal (RFP) is to solicit proposals from various candidate organizations, conduct a fair and extensive evaluation based on criteria listed herein, and select the candidate who best represents Samsung Electronics East Africa overall objectives direction.

PROPOSAL GUIDELINES

This Request for Proposal (RFP) represents the requirements for an open and competitive process. Proposals will be accepted until 15th May 2026 12 noon EAT via the email address provided herein. Any proposals received after this date and time will not be considered for evaluation. All proposals must be signed by an official agent or representative of the company submitting the proposal. If the organization submitting the proposal must outsource or contract any work to meet the requirements contained herein, this must be clearly stated in the proposal. Additionally, all costs included in proposals must be all-inclusive to include any outsourced or contracted work. Any proposals which call for outsourcing or contracting work must include a name and description of the organizations being contracted. The successful agency shall however remain fully liable for all obligations notwithstanding its outsourcing of any services. All costs must be itemized to include an explanation of all fees and costs. Contract terms and conditions will be negotiated upon selection of the winning
bidder for this RFP. All contractual terms and conditions will be subject to review by SEEA legal department and will include scope, budget, schedule, and other necessary items pertaining to the project. All submissions should be in English and any attachments well described and or translated in English for purposes of ensuring clear communication to the evaluators who are English speaking.

SCOPE OF WORK: PURPOSE AND DESCRIPTION

The FMT (Field Marketing Team) will be responsible for retail support for selected Retail channels for effective sell out of Samsung mobiles and electronics. in Ethiopia. Samsung believes that by expanding the coverage of FMT in this market, we will promote growth in our overall market leadership position in channels/accounts where we’re strong and also take leadership in channels/accounts where our competitors have the lead.

SEEA is seeking a provider to recruit, deploy and manage the FMT and be accountable for achievement of the targets and responsibilities assigned to this team

The scope of the agency recruited will involve handling of all angles related to the FMT employment, performance management, career development and remuneration as will be guided by SEEA. The selected bidder will ensure that all legal requirements are fulfilled in relation to the relevant country’s labor and other related laws.

Whereas SEEA will require direct access to the teams, the selected bidder will bear overall responsibility over the team and ensure they continuously meet SEEAs objectives.

The following scope must be met:

1. Recruitment of the right personnel

2. Deployment of the FMT to the market

3. Monitoring of the FMT in terms of performance and administration

4. Running Marketing initiatives to support the growth of Samsung as a brand .

5. Remuneration of the FMT according to performance

6. Leave Management

7. Appointments and contract management of the outsourced staff

8. Ensure adherence to SEEA’s retail guidelines

9. Performance, market sensing and other administrative reporting

10. Management of all Samsung retail assets in the channel.

11. Overall reporting of the performance of the team and market insights with recommendations to increase Samsung market share.

• No Liability for Costs: The candidate bears all costs associated with preparing and submitting their RFP, and Samsung is not liable for these costs, regardless of the outcome.
• Right to Reject or Terminate: Samsung reserves the right to accept or reject any RFP or cancel the process at any time without incurring any liability.
• Changes in RFP: Samsung reserves the right to amend the RFP documents through addenda, and it is the candidate’s responsibility to ensure they have considered all amendments.
• Any participation in corrupt or fraudulent practises or canvassing will lead to immediate disqualification.

Each bidder must submit the proposal and any attachments well translated and/or described in English language to retail.bid@samsung.com . by [12 noon] am 15 May 2026.